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Vasometrix

An innovative medical device simply explained by marketing and branding

Customer Profile

Vasometrix

The creators of Vasometrix have developed a completely innovative medical technology for determining the age of human arteries. This technique is based on years of research and is an extremely complex topic. The system is capable of penetrating the body, testing and analyzing the age of arteries. It was important to communicate this complex topic as simple as possible to doctors (specialist target group), scientific decision-makers and multipliers.

  1. Year: 2015 to 2017
  2. Topic: Brand, Person, Product, Topic and Company
  3. Goal: Sharpen brand profile, Reach the target group, Image work, Increase sales, Lead generation, Increase online visibility
  4. TG: B2B, Women, Men, Multipliers, Political-, economic- and scientific influencers, Stakeholders
  5. Industry: Biology, Biotech, Research, Healthcare, Medical engineering and Science

Task

Keeping an innovative and complex medicinal product simple by marketing and branding

Solution

Measures undertaken by Tigergroup

  • Kick-off / marketing strategy workshop with all involved employees and partners, using current creative methods and marketing tools
  • Analysis of the Is-situation
  • Preparation of corporate values
  • Analysis and definition of product benefits
  • Definition of the desired situation (objective), according to prevailing principles and methodologies
  • Development and elaboration of a full strategy paper based on the workshop input and the practical experience of the agency
  • Preparation of the results below
  • Development of brand guidelines according to prevailing methods, including the development and definition of the target group; Tone of voice; Development of a comprehensive brand story
  • Creative development of a corporate design and branding by communication designers
  • Brainstorming, operative planning and research
  • Launch of new website
  • Creation of print and advertising media
  • Creation of a new logo

Outcome

Results of the collaboration

1

Structured branding

2

Integration of all employees

3

Guidance in the Marketing

4

Clear brand identity

5

A new, revised website

6

Increased sales

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Tiger Blog

Sven L. Franzen regularly writes for Impulse and Huffington Post about his life as a young entrepreneur and gives tips regarding marketing and sales, successful negotiations as well as solid customer relationships.

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